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Advertising on Facebook is necessary. They have a huge audience. But Facebook makes money by selling easy-to-use DIY advertising services to everyone. So your company’s ads compete – with everyone. Yes, even Aunt Lucy’s Wool Sock Emporium includes “CEO’s in Austin, TX” in its target audience. The only way to compete on Facebook is to continuously increase your ad spend.

But Facebook is also a bubble. While they would have you believe that your customers never leave their platform, you know this is not true. Your customers are complex and sophisticated. They spend much of their time on websites and apps across the digital landscape, whether for work or to pursue personal interests. If your company uses Facebook as its primary advertising platform, you are missing some very important customer touch points.
Several years ago, Facebook did away with using third party data feeds to create custom audiences. In response, we developed data rich, hyper-targeted audiences using credit card purchase histories, credit scores, and future purchasing predictors. We now have the most complete audience projections for industries ranging from grocery stores and home buyers to medical facilities and professional sports franchises.

Facebook advertisers also face a lack of buyer intent on the platform. Social platforms like this were designed to help people “escape,” not to make major life purchases. The only way to overcome this resistance is, again, to continuously increase your ad spend.

Google controls some 90% of the world’s search traffic. So whether we’re talking about search engine optimization, PPC, or just plain internet searches, we are essentially talking about Google. One of the major benefits of search traffic over social advertising is the higher degree of buyer intent. People seldom “butt-dial” a search term or a company name. They type a keyword or company name because they are looking for something specific – often with the intent of making a purchase.

But unlike Facebook and social marketing platforms, Google has difficulty putting your company, products and services in front of potential customers unless they are already looking for them.

At Qlientology, your omnichannel digital marketing campaign begins with Facebook ads and Google search in mind. We even use similar tools to start building your target audience. But the similarities end there. While other agencies are limited in how they create an audience, Qlientology invests heavily in premium third-party data sources to better understand your customers and their purchase behaviors.

We don’t use algorithms to guess where your customer might shop and what they might buy. We know where your customers do shop and what they do buy. As a result, our customer advertising profiles are the most predictive in the industry. Our creative content combines digital and video advertisements with social and search marketing. Together, they foster an immersive environment that continually encourages positive interactions with your company throughout your customer’s journey across the digital landscape.

Multi-channel, multi-device. Online and in person.

Customers are hard to keep up with. They consume content, and advertising, across a dizzying array of platforms and devices. Are they on a tablet, smartphone, or laptop? Are they committed to Apple or devoted to Android? Whatever the device, our campaigns enable you to reach them, while surfing on Sling or Netflix and chilling.

Qlientology Omnichannel Marketing can target an audience using GPS coordinates. Credit bureaus help us understand their aggregate credit scores, while customer loyalty cards help us understand consumer purchase behaviors. Visa and American Express create a purchase pattern history and Oracle tells us more about past purchases and purchase predictors. Your online and offline purchases are tracked, attributed to advertising micro-segmentation, and used to continuously optimize your campaign for best results.

Never before has this combination of technology and data existed to enable companies to ask the most meaningful question of all. How may we best serve you?